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  1. How to Decipher Your Competitors Digital Marketing Strategy

    Many paid search management tools carry information within URL parameters just as a tool like Google Analytics does. Does your competitor bid on their branded terms? Google Insights, suggested search, and other keyword research tools can only tell...

  2. Search Marketing Toolbox - SES San Francisco

    Conversion Optimizer (CO) provides automated bid management Campaign management Management (website management, content creation and delivery, labor management, internal management software) Alex is up first because he's the biggest search...

  3. PPC Bid Management 101

    A bid management tool allows you to manage PPC campaigns across multiple search engines and provides central source for tracking and analytics. PPC BidMax: Formerly Dynamic Bid Maximizer, PPC BidMax is a bid management tool designed to help you...

  4. PPC Keyword Sets: Words to the Wise

    There's a similar misunderstanding about automated bid management software: advertisers want to believe they can quickly and easily create set-it-and-forget-it ad campaigns. That way you can bid on keywords that match search terms your target...

  5. Highlights from the SEW Blog: March 24-28, 2008

    Citigroup's Mark Mahaney upgraded Yahoo from hold to buy, based on the belief that Microsoft will increase its bid to $34 per share for the Sunnyvale search engine. Citigroup Upgrades Yahoo, Predicts Microsoft Bid Increases to $34 a ShareLooks like...