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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You see their screens and hear their voices as they perform the tasks they’re given, providing incredibly insights into what’s important throughout the entire customer journey. The difference between a hapless testing plan and a clear map to...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year...

  3. PPC Management Operations: The Ultimate Guide

    You can start with Google Auction Insights. Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp).

  4. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Similar to previous Penguin updates, I began heavily analyzing websites hit by Penguin 2.1 to identify new findings and insights. Instead of running his business, he’s dealing with link exports from various tools, contacting webmasters, and getting...