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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Use Google’s PageSpeed Insights Tools Last, but not least, is to test your webpages via Google’s PageSpeed Insights. When you run URLs through the tool, you can view a number of important recommendations and changes directly from Google.

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. Enhanced reporting tools will allow analysis directly in AdWords in a multi-dimensional analysis tool.