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  1. SEO Is No One-Trick Pony

    My favorite tool remains SEMRush.com for a quick analysis of the opportunity. There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page.

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The tool enables you to fetch a URL on your site as Googlebot, but also view a snapshot of the rendered page. Tool-wise, there are several strong solutions for crawling websites. As I’ve explained before here on Search Engine Watch, SEO band-aids...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content is a sales/upselling tool. In this way, by writing great content you give yourself a powerful customer retention tool. There are a lot of great writers here at Search Engine Watch. Clients are riding the content marketing bandwagon, and...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. If you see a high bounce rate for organic search visitors, then what...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The third and final tool from DoubleClick is purchase detail reports, which it says helps brands better understand the products consumers purchased and the ads that drove those sales. Google subsidiary DoubleClick has announced three additional...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When you run URLs through the tool, you can view a number of important recommendations and changes directly from Google. The tool fetches each url twice, once by a desktop user agent and the second via a mobile user agent.

  8. The NSA Has a Hush-Hush Google-Like Search Engine

    The search tool is called ICREACH, according to the report, and has been available and in use for some years. The United States National Security Agency (NSA) has its own homegrown search engine that it offers to similarly minded U.S.intelligence...