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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    One of the many things Majestic have provided with Topical Trust Flow, is a powerful PR feature within a familiar tool. So by moving from a single topic 'News / Newspapers' to search for topics that include the word 'News', we uncover many more...

  2. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. It can help you find new keywords to target via paid search...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google's tool update includes changes to AdWords Editor, a free Google tool which helps online advertisers manage AdWords. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One tool I rely heavily on for a range of tasks is Screaming Frog. It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value content that could negatively impact organic search visibility down the...