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  1. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete.

  3. SEO Is No One-Trick Pony

    My favorite tool remains SEMRush.com for a quick analysis of the opportunity. There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page.

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The tool enables you to fetch a URL on your site as Googlebot, but also view a snapshot of the rendered page. Tool-wise, there are several strong solutions for crawling websites. As I’ve explained before here on Search Engine Watch, SEO band-aids...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Content is a sales/upselling tool. In this way, by writing great content you give yourself a powerful customer retention tool. There are a lot of great writers here at Search Engine Watch. Clients are riding the content marketing bandwagon, and...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. If you see a high bounce rate for organic search visitors, then what...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.