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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    At first glance, one might think that Google found this to be a powerful tool to assist in building out its Knowledge Graph. The Justice Department certainly hasn't been bashful about asking various search engines and social media platforms to...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    The free report is the tool of choice when your prospect isn't yet educated or motivated enough to take action of any kind. Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a...

  3. Top Google Website Optimization Resources

    Talk about an awesome and free tool to help with conversion rate optimization (CRO). Structured Data Testing Tool This is an awesome tool to test if authorship is working properly as well as your rich snippets and hcards.

  4. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Google Analytics has launched a new tool, the Customer Journey to Online Purchase. The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions...