SEO News

Search Terms

RSS
  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. Not only do I want to uncover relevant terms with commercial intent, but I'm also...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Keywords connect a searcher's search terms to relevant ads created in AdWords. Review Your Search Terms One way is to refer to the query reports, or search terms report, to see how your ads performed when triggered by actual searches.

  3. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  4. Defining Authorship: The Difference Between Contributors and Guest Authors

    Being a contributing author, with a recurring content profile on a site, has more value than just what it will bring in terms of search. Think about it in terms of real life (gasp), the people that we see as community leaders and trust as such are...

  5. How to Dominate the Entire First Page of Google

    While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to maximize this space. Brands that have verified Google+ accounts can capture side rail real estate for brand terms by...

  6. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Search engines read terms exactly as they are written, this means singular and plural are considered different terms and word order matters. By writing out key terms as exact match “emerald dresses” vs.casual emerald cotton dresses” in the title...

  7. Using Multipliers Effectively in AdWords

    Act in Terms of Conversion Rates Think in terms of multipliers and layers, but act in terms of conversion rates. It's very likely that over the next couple of years we'll see new targeting mechanisms added that will arrive as multipliers, on both...