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  1. Delving Into the Auction Insights Report

    Select the most important keywords in your account - highest converting, best return on investment (ROI), highest spending, brand terms etc. Here is an example of the change in impression share of competitor activity on brand terms.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Also identify the top 100 pages in terms of highest organic search impressions from Google...

  3. 3 Building Blocks for Content and Search Marketing Success

    While content marketing moves at a slightly slower pace than traditional outbound marketing (in terms of the time and resource of quality creation), it has far better long-term results. The search-marketing environment that we live, communicate...

  4. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In addition to winning in terms of volume, Google Now also has a higher rate in terms of whether the returned results directly answer the question. But based on this knowledge base test, Google is in lead in terms of the volume of queries addressed...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Overly generic terms: If you’re a wedding photographer, don’t bid on "photographer" unless you want to branch into photographing kids, pets, pregnant women, mansions, and sporting events. Scour your search queries for keywords that you don’t want...

  6. Former Google Employees Launch Adult Entertainment Search Engine

    The search engine contains a double process of verification, which works to first find the proper content based on the search terms and then makes sure that the site hosting the content is trusted. So on September 15, a handful of former Google...

  7. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    The financial terms of the acquisition were not disclosed. This week, the announcement of a new acquisition hit the wire: search and content marketing agency Covario is to be acquired by media and digital communications company Dentsu Aegis Network...