This is mainly because WordPress, in terms of core code, has evolved a lot over the past two years and with it includes new functions and processes which developers need to adopt to ensure it is compatible with current versions.
Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. Not only do I want to uncover relevant terms with commercial intent, but I'm also...
You're violating Google's Terms of Service in such a massive way, you need help. Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a different page than Google saw.
Beckman then made a few recommendations: as a brand (whether you're an agency or you're a national brand that's managing a program), you want to be getting more people to the top of the funnel with your non-branded paid and organic search terms...
It is worth noting that not all advertisers will see sitelink extensions due to a variety of reasons such as quality score, positioning, landing page quality, other ad extensions within the same campaign, search terms used, and the relevance of...
Understanding what any one ranking means to your SEO campaign in terms of traffic and conversions is the key to unlocking that ranking's value. According to the study, the top listing in Google's organic search results receives 33 percent of the...
But you know what that is a great suggestion for future signal that we could look at in terms of search quality. A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about...
Keywords connect a searcher's search terms to relevant ads created in AdWords. Review Your Search Terms One way is to refer to the query reports, or search terms report, to see how your ads performed when triggered by actual searches.
His series is a good example how to incorporate local and topical terms/ideas to attract attention and links using a group of people. I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how...
It lets you know if content you're developing is effectively targeting your selected terms. While you're in the Search Queries section, activate the "With Change" button. But Google Webmaster Tools gives the advanced search expert another...
As with Siri, the voice activated functions have a way to go in terms of usability, though this is bound to improve with time. It's everything you would have searched for, served up proactively before you even think to search for it.
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Being a contributing author, with a recurring content profile on a site, has more value than just what it will bring in terms of search. Think about it in terms of real life (gasp), the people that we see as community leaders and trust as such are...
While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to maximize this space. Brands that have verified Google+ accounts can capture side rail real estate for brand terms by...
She owns those terms! In Brenner's case, type in "B2B marketing" and you'll see that his blog is positioned on the first page of search results. Do you like the results that come up on the first two pages of search results?
You will need to agree to the “Terms of Service” and then hit verify. Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy. Luckily, there are several options – including...
Perform additional keyword research to identify other related search terms including variations and longer-tail terms. Are our efforts helping us reach our organic search goals? If SEO is about understanding highly converting unbranded keywords...
Search engines read terms exactly as they are written, this means singular and plural are considered different terms and word order matters. By writing out key terms as exact match “emerald dresses” vs.casual emerald cotton dresses” in the title...
Act in Terms of Conversion Rates Think in terms of multipliers and layers, but act in terms of conversion rates. It's very likely that over the next couple of years we'll see new targeting mechanisms added that will arrive as multipliers, on both...
While doing keyword research don’t over-emphasize head terms or money keywords. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
