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  1. Using the DMAIC Process for SEO Projects

    It's also about looking at the long-term values for a company. You have to create a detailed process map from this research. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Collaboration across the organization will be key to achieving short-term wins, as well as long-term sustainability of the brand. This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of...

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    But more importantly, we're connecting with the buyer earlier in the buying cycle, forming a longer-term relationship and a neural connection between a generic product or service and our specific brand.

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and builds authority that will ultimately help the head term. Real SEO is the path forward for those who wish to make a long-term...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Chatting and coffee talk led to stronger relationships and long-term business. Between keynote speakers and intensive educational sessions, the Marriott Marquis was abuzz with information, white paper research, and informal meetings.

  6. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    The science fiction writer, A.E.van Vogt first coined the term “nexialist” – someone who was trained in “integrated science and thought. Research into creativity has long recognized that stepping out of your normal sphere of working and embracing...

  7. How to Create a Social Media Editorial Calendar

    WordPress Editorial Calendar Plugin: This gives the publisher a “bird’s eye view” of your content that allows you to control your long-term strategy. Research shows that people who write down goals, share that information with a friend, and send...