SEO News

Search Term Research

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  1. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Keyword research is still the same exercise in human behavior modeling and...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is confusing, because position-based attribution is actually the catch-all term for all of these kinds of attribution where the position in the funnel is the determining factor. Attribution modeling has become a fix-all term over the last few...

  3. Bing Denies Censoring Search Results, Blames 'Glitch'

    For example, for the search term "达赖喇嘛" (Dalai Lama), GreatFire found that results displayed on Bing's Chinese and international sites were heavily censored, with no notice of the censorship on either the U.S.or international search results.

  4. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Showing Twitter search statistics for the term [run], Daisley showed how Nike takes advantage of that data. Specifically:  percent of them research on Twitter.percent use store locators.percent actually purchase.percent of Twitter mobile users say...

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    A Super PAC runs a last-minute attack ad just before the mid-term elections? Unruly research has found time and time again that the brands who win at massive tent pole events are those who tease the crowds in the run-up to the big event.

  6. Using the DMAIC Process for SEO Projects

    It's also about looking at the long-term values for a company. You have to create a detailed process map from this research. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search...

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Collaboration across the organization will be key to achieving short-term wins, as well as long-term sustainability of the brand. This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of...

  8. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Specifically, the term 'nfl draft' accounted for more than 2.6 million of its 4.9 million total impressions during the period,” AdGooroo said in its report. Nonetheless, these brands have a budget – averaging 6.2 million per month – and growing...