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Search Term Research

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Try to stay focused on your mission statement and long term goals to limit extreme emotional highs and lows Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full attention...

  2. 3 Building Blocks for Content and Search Marketing Success

    While content marketing moves at a slightly slower pace than traditional outbound marketing (in terms of the time and resource of quality creation), it has far better long-term results. From social media monitoring, to audience profiling, Web...

  3. Former Google Employees Launch Adult Entertainment Search Engine

    According to research, the search term "porn" has had a rate of interest that has not dipped below 80 percent since 2010. So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users find pornography on...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary investment, it will most likely fail because you are not giving your SEO professional the necessary time to test and make adjustments needed for a...

  5. Last-Minute SEO - Here Come the Holidays!

    Long Tail generally refers to those with four or more keywords in the search term. However, the term "organic" is typically paired with the term "search" for practical purposes. Low-hanging fruit is often a maligned term in the marketing industry...

  6. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. So, this will also require some research and education. Just within Google's service offerings you have a few distribution channels...

  7. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? Like any content strategy piece, its success hinges on your ability to create creative, aligned ideas consistently over the long term.

  8. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    A branded term for the domain Flowers.com owned by FTD had 72 advertisers in Q1 2014. Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24...