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  1. So... You Think SEO Has Changed?

    Nothing about that has changed since the days of AltaVista, Hotbot, and Lycos. Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been.

  2. Is Twitter a Google Killer? Not Yet

    At that time, Lycos was a pretty big player in search, with both lycos.com and hotbot.com. Mind you, the search engines that were considered at that time were Lycos, AOL, MSN, Yahoo, AltaVista, and Excite.

  3. How LookSmart Works

    HotBot Adds Directory, 3/98 Lycos Transforms Into Directory, 5/99 Instead, one term might go into your description while the less important term would go into your relevancy keywords area. For success with LookSmart, you want the title and...