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Search Term Engine Optimization

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    His initial search term was "Mercedes," quickly followed by "Mercedes-Benz," "Mercedes Benz M-class," "Mercedes Benz M-class used" and finally "2012 Mercedes Benz M-class used". As an example, take an advertiser who received a CTR of 1.0 percent on...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. SEO is a long-term tactic that requires a solid foundation and consistency over time.

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Google doesn't use the word "penalty" with these releases and prefers the term algorithm update.

  4. What is SEM? Depends on Who You Ask

    Over the years, however, the term "search engine marketing" has come to mean different things, depending on who you ask. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. Remember, search engine optimization doesn't mean...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. As the lines blur between website user experience, publishing content, sharing on social media...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    If I search on a brand name, like Hunter Rain Boots, as opposed to a generic term, I have indicated a particular brand preference. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a...

  8. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If an action-based term is searched such as [call them], Google will get the phone number from their local places profile if available and immediately make a call. Now that we know voice searchers behave differently, how does that affect local...