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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary investment, it will most likely fail because you are not giving your SEO professional the necessary time to test and make adjustments needed for a...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. Any search term that matches to your site will show...

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Target, for example, does not bid on its brand term - because it doesn't need to. If your brand terms show up well in the organic results, bidding on your brand term can provide the "1-2" effect. The practice of bidding on your own brand terms is a...

  5. Last-Minute SEO - Here Come the Holidays!

    Long Tail generally refers to those with four or more keywords in the search term. However, the term "organic" is typically paired with the term "search" for practical purposes. Low-hanging fruit is often a maligned term in the marketing industry...

  6. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. In the case of yoga, various other terms are mentioned...