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  1. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. In the case of yoga, various other terms are mentioned...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display...

  3. Mobile Advertising Measurement: Winning the Long Game

    Acquiring quality users is one of the biggest objectives of long-term campaigns. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term...

  4. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? Like any content strategy piece, its success hinges on your ability to create creative, aligned ideas consistently over the long term.

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Another term that's been gaining search interest year-over-year is "back to school sales [year]". Search interest in the term "school supplies" also peaks the first week in August, the report said. School may have just got out for some, but that...

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    We decided that nuking risky content now would help them win long-term. Band-aids do not yield long-term Panda recoveries. They can promote and highlight the content on their site (so it can still be valuable for users), but it won't be indexed and...

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    His initial search term was "Mercedes," quickly followed by "Mercedes-Benz," "Mercedes Benz M-class," "Mercedes Benz M-class used" and finally "2012 Mercedes Benz M-class used". As an example, take an advertiser who received a CTR of 1.0 percent on...