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  1. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. Unsurprisingly, keywords relating to hit animated movie Frozen took both the number one and...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In my opinion, Band-Aids are not a long-term Panda recovery plan. Panda is about long-term quality changes to your site. The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Try to stay focused on your mission statement and long term goals to limit extreme emotional highs and lows I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  4. 3 Building Blocks for Content and Search Marketing Success

    While content marketing moves at a slightly slower pace than traditional outbound marketing (in terms of the time and resource of quality creation), it has far better long-term results. The search-marketing environment that we live, communicate...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. Scour your search queries for keywords that you don’t want to attract and turn them into negatives.

  6. Former Google Employees Launch Adult Entertainment Search Engine

    According to research, the search term "porn" has had a rate of interest that has not dipped below 80 percent since 2010. So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users find pornography on...

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery.

  8. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary investment, it will most likely fail because you are not giving your SEO professional the necessary time to test and make adjustments needed for a...

  9. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...