In the long term maybe you'll be able to convince them to broaden their competitive focus, but in the meantime, wouldn't it be awesome to deliver a content strategy specifically to them that is designed to help them build market share at the...
By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the page it ranks for has been getting about 350 visits per month from organic search. Picking one term over another.
You can output your latest tweets or someone else's (or a combination), view replies and public mentions, view favorites of any username or search for any term or hashtag. Many great plugins are available to help your WordPress site when it comes...
Putting careful thought and hard work into each link ensures happy blog owners, happy audiences, high quality links, and long-term rankings. Write down your keyword on a whiteboard or a large piece of paper, and then write down every term you can...
In 1990, the Gartner Group coined the acronym, ERP, for Enterprise Resource Planning – which essentially became the umbrella term for big-business software platforms that automated efficiencies in areas of supply chain and vendor management...
A U.S.autocomplete suit was filed against Google last year for linking a surgeon to the term “bankrupt” in autocomplete. Woman Comes Up Limp Yet Again in Google Search Suggestion Fight In a ruling this week, a German federal court said Google must...
Think of SEO as a long-term investment. Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. Nearly every business today must decide how much to spend on search engine...
Internal search term Internal search type To truly know how your inbound marketing is shaping up, you need to look at segments of data. To truly understand visitor behavior, you need to separate those visitors into meaningful groups.
Need to rank for [insert insanely competitive term here]? But if you're doing it today, make sure it's original, unique, relevant and well written or you put yourself at a risk for potentially vanishing from the search results.
The above screenshot is an example of a university profile we found mentioning one of our clients, and a key opportunity for link acquisition as well as long-term business development (for our client).
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
This step could be as simple as realizing your backlink profile is significantly smaller than your competitors or those who are out ranking you for a specific term. Whatever cliché term you want to call it – thinking outside of the box, ideating...
Lifestyle differences in the UK vs.the U.S.likely play a role in this immediacy difference, as more UK users (62 percent vs.percent in the U.S.are searching while at home, which demonstrates their commitment to research and can lead to a longer...
Although content marketing is a term now so ubiquitous SEO professionals are starting to deride it, as a keyword it has unsurprisingly risen in prominence through 2012 and 2013 within my starred items.
Google uses a myriad number of social signals, especially if you have a wide definition of the term "social. Because the term "social" is used to mean almost everything on the web these days, I would posit that that any signal that shows true human...
He highlighted the firm's commitment to developing products that may not hold much value in the near term. The smartphone maker earned the search giant a little over $1bn for the quarter. The search giant reported revenues of over $13 billion for...
Even though the term SEO and the concept of link building were both tarnished, that didn't stop clients from buying link building services. How do we, as search marketing professionals, defeat the legacy of spam?
In completing a further examination of the term, it can be easily established that the number of results decreased since the completion of the tournament. In an initial search for "march madness", Google is continuing with their March Madness...
Long-term prospects for PPC are good, considering search engine efforts to emphasize paid results over free listings in the search engine results pages. He also noted that concerns about user privacy and changes in device usage will likely be...
Start getting your business on a sound long-term footing now. This starts at the very core of how they think about online marketing and search engine optimization (SEO). Any good link is something that has value even without search engines.
