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  1. What is SEM? Depends on Who You Ask

    Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities and many professionals working in the industry. Over the years, however, the term "search engine marketing" has come to mean...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Just because you're ranking No.for a term, doesn't mean it's the right term to follow if it has no search volume. Knowing multiple pages are ranking for the same term is third base. Adams said it starts with the knowledge that the home page ranks...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. All organizations need a blog for short- and long...

  4. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Not much here has changed except the tactics of how you go about understanding...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    It's actually the greatest story never told (until now) about content as a marketing tool that helped to deliver humans to the moon," said David Meerman Scott, most notable for writing The New Rules of Marketing and PR and coining the term...