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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? What is [VENDOR NAME]'s point of view as it relates to call tracking and local search optimization? Performing well in local search depends on many...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  3. Interactions With Transactions: Understanding Social CRM

    The key difference between CRM and social CRM is that the customer is now involved and that empowering advocates and improving the customer experience is a key focal point. Social CRM didn't come about because of technology, but as a result of...

  4. Search Engine Algorithms & Research

    CRM Knowledge Base Apr 13 2005 4:48PM GMT Grehan illustrated his point by quoting Brian Pinkerton, who developed the first full text retrieval search engine back in 1994. The Search Engine Algorithm and Research panel featured Rahul Lahiri, Vice...