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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? What is [VENDOR NAME]'s point of view as it relates to call tracking and local search optimization? Performing well in local search depends on many...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  3. Interactions With Transactions: Understanding Social CRM

    The key difference between CRM and social CRM is that the customer is now involved and that empowering advocates and improving the customer experience is a key focal point. Social CRM didn't come about because of technology, but as a result of...