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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Technology has changed the way we consume content. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. Marketers now leverage the power of schema.org mark...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins mentioned a proprietary mobilized email technology at BrightWave that allows their clients or any ESP to create the right email for the right device. He cautioned that some consumers just don't just engage in email, but instead they're on...

  3. Why Social Media Listening is Important for Brands

    It's hard to separate the signal from the noise; therefore companies must invest in technology so they can actively listen. As Dalley's insights and case studies have illustrated, it's important for brands to invest in social listening across the...

  4. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    I've always been very impressed with Yandex and its technology. Yandex has now rolled out their second-generation personalized search program. We used to look into a user’s search history as far as a few months back to choose the search results...

  5. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Because it's by no means the new kid on the marketing block, and hasn't had many particularly impactful technology jumps in recent years, I fear (and see) many companies are running their email programs essentially on autopilot.

  6. CEO Larry Page Takes the Stage in Surprise Google I/O Appearance

    He started by telling a story of his father, who was fascinated by technology and instilled that fascination in him. Everyone today is excited about technology," Page mused. Technology should do the hard work, so people can get on with doing the...

  7. 3 Keys to Activating an Audience with Smarter Content

    Once content marketers have a firm understanding of your target audience and technology in place to measure against it, the challenge is to figure out what kinds of content to create or curate to reach that audience on recurring and engaging basis...