SEO News

Search Technology

RSS
  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    It shows improvement of conversion rate starting summer 2013 as Bing Ads adjusted algorithms and improved matching technology. But any search marketer worth their salt wouldn't blindly opt into broad match across their accounts – so let's break...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Much of this is due to the progress we've made in technology. In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. The unfortunate reality today as a result of...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While the technology and the ambition are there, the adoption is slow going. Users of all technology levels and specializations can collaborate in one easy-to-use interface. When it came to the technology that could help them in their profession...

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    SEO is also about creating navigation and archiving systems that make sense to both humans and technology. Website owners should understand relationships among entities and create a global, local, and contextual navigation system that makes sense...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    The technology to make this a reality is already available. The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help to personalize their customers' experiences.

  8. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Then, Animoto's technology does the editing work and in minutes your video is ready to place on your website and share via email, Facebook, Twitter or a link. Search Engine Watch (SEW) interviewed Brad Jefferson (BJ), the CEO of Animoto.

  9. Content Marketing Put a Man on the Moon, What Can it Do For You?

    NASA was not "spinning" or "selling" the space program, but reporting it in a remarkably open way, in as close to real time as the technology of the time allowed, said Scott. Many marketers are over the moon about the 'new' concept of content...

  10. Yandex & Google: A Big Change for Russia's Display Ad Market

    Demand-side platforms: Bidding technology for advertisers. Before 2012, local advertisers had to rely on Western colleagues for their RTB needs, but after some digital magnates realized the high demand of the technology the local Russian RTB...