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  1. Social Media Insights from TripAdvisor CEO Steve Kaufer

    EQ: That is a good point and one that sometimes companies get confused with when faced with new technologies. Steve Kaufer: It started in 1999, when I was trying to book travel and couldn't find any helpful tools like a TripAdvisor to help during...

  2. TripAdvisor Tells You Where to Go

    This is a much more structured database of individual travel items, and we find all the information to populate the database through our technologies," said Kaufer. While some travel sites help you find deals and book reservations, TripAdvisor...