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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  2. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  3. 3 Must-Know Findings About Cross-Channel Attribution

    While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. While there have been technological advancements that enable more sophisticated multi-touch attribution models...

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host of features powered by the...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are a lot of great writers here at Search Engine Watch. This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    This will give you a clearer picture of the type of content you should be creating (or are capable of producing) as well as increase the likelihood that your ideas will be appreciated and approved by those teams.

  7. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve been lucky enough to lead brilliant teams to create them, so let’s look at how that process works and what you can take from that into your own content process. The editorial and marketing teams there know their audience inside and out and...

  8. 5 Takeaways From the World Cup for Global Search Marketers

    It was crazy and intense, and for those in the search world, there were many missed opportunities. Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to...

  9. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value content that could negatively impact organic search visibility down the road. Bounce Rate: Whether a user returns to or "bounces" back to...