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  1. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects.

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask them to use Google to search for a company that does what you do. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing teams due to the ability of CRO to unlock new revenue...

  3. Responsive Design vs. Task-Oriented UX Design

    Most design teams never conduct a thorough task analysis to identify the various usage models common to their user's task environment. An emergency reservation task is more location and time dependent than a laptop or tablet hotel search task and...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Working with the PR and creative teams, she put up a quick landing page on the site where they could acknowledge the situation and answer questions. She felt bad for the PR teams who were undoubtedly "earning their keep" this weekend.

  5. Seahawks Beat Broncos 33-17 in Battle of Bing Search Volume by State

    Ahead of the big football game, Bing looked at U.S.search volume for both NFL teams and found searches for the Seahawks were higher in 33 states. Of the 17 states where the Broncos won on search volume, the Broncos had the most search volume at...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    We're structured in 3-person teams so when a new team member comes on, they start working directly, in the same office, with that team. Conducting performance reviews two times a year is a best practice for an agency or marketing department to...