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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So popularity is some sense is a measure of where people go, whereas PageRank is much more a measure of reputation, it's much more reputation of where people link, and there is a disparity there or else porn sites would have the highest PageRank...

  2. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Before a query reaches that ranking system, though, it is rewritten, which “involves tacking on optional clauses to search queries that bias the posts we retrieve towards results that we think will be more valuable to the user.

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the market (Maps, Play, Gmail, and YouTube) and is taking the lead in moving away from a...