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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    From the Chicago Tribune and Christian Science Monitor to Breitbart and Journal Broadcast Group; digital publishers are increasingly relying NDN to power their entire video content management system: leveraging our technology to host and present...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Enter Google Tag Manager, a free tag management system from Google. For situations like this, a tag management system can be a lifesaver. For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Basic search engine optimization (SEO) is fundamental.

  5. Social Media Automation: A Beginner's Guide for Small Business Owners

    And both branding and link-baiting benefit from strong social media management. Leveraging automation in the execution of social media management is smart, but can be taken too far. People aren't very excited about retweeting news from a septic...