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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you look at all of the data points as a system working together, it's easier to find and fix deficiencies. If you see a high bounce rate for organic search visitors, then what they're searching for is not consistent with what they're finding on...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. Yelp does offer some recourse in responding to users who post...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic hitting your site. I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search...

  4. The NSA Has a Hush-Hush Google-Like Search Engine

    Documents gathered by The Intercept show the system in use in 2007, and call the information that it offers "wholesale sharing. The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It’s critical that the master tag is across all digital touch points and that the tag management system that you use provides the ability to tag each individual component correctly so you can do multivariate testing when it comes to optimizing the...

  6. Google Informs Webmasters of Faulty Redirects for Mobile Users

    You can guess what might happen next: It’s likely in some cases the user would have bounced anyway, but with this new notification system, those sites may not even see visits. Google warns against this, and in June, it announced it would start...

  7. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Going a step further, the Cadillac approach to the problem is often referred to as "Progressive enhancement" -- a full site where users get as much functionality as their system can handle. The result: Poor search visibility relative to competitors.