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  1. How to Optimize Your Content Strategy With Social Listening

    Each day, millions and millions of tweets, status updates, Tumblr posts, and any other forms of social postings touch on a wide array of topics. When using social listening tools, you can dive all the way down to specific blog post, forum post or...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Errors: Screaming Frog also generates a status code column in each crawl report where you can sort by 404 errors on your site. Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    There was a small column in our leads report called, "Lead Status. This column contains the current status of a lead. We noticed that the number of leads with a blank Lead Status was increasing. An often-overlooked skill of a successful paid search...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Status – be a role model for your friends and coworkers I can use that quote to explain why people are stuck in their diets and health status because of all the dysfunctional incentives to eat cheap, low-quality foods, and that our meal plans are...