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Search Spending State

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  1. Last-Minute SEO - Here Come the Holidays!

    Organic Search Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Not all of it is search. Low-hanging fruit is often a maligned term in the marketing industry...

  2. SEO Website Audits: Everything You Need to Know Part II

    Well, website search death anyway. This means I could be spending hours laboring over every detail of your site looking for issues, challenges, and areas of improvement or I could be running a tool that spits out a report and I spend an few hours...

  3. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. Earlier this year, The Search Agency released a...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're are also managing search, social, the website, etc. Know me: How do you align your expectations with consumers if they...

  5. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    A few years back, the swine flu was the newsworthy virus that everyone was fearful of contracting; but it seems to have been taken over by the standard "flu" this year, and even the city of Boston was under a state of emergency in January due to...