SEO News

Search Spending Online Ad

RSS
  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. This type of ad can be placed as a banner in apps, such as in gaming apps. The estimated online spending demonstrates the growth and importance of the...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent. These and other changes will force retailers to remain agile and invest in new ad technology. Marin's methodology for the study drew a sample from the...

  5. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Ads appear when users first open the Foursquare app; they may see an ad based on their usage, location and history. The ad creation process is relatively straightforward. We've had over a million ad impressions during the private beta, and that was...

  6. Google Display Network Remarketing: Convert The Prodigal Shopper

    Remarketing ad images, product titles and product information are taken from your Google data feed, so make sure to optimize your data feed. Create ad groups for different user lists. Remember to modify bids based on the user list in the ad group...

  7. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Agency Ad Solutions Blog The more tech savvy and online focused businesses are moving quicker – yet many are still struggling to roll-out across all authors, and it's normally only a small number of writers, rather than all, who are successfully...

  8. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...