Become the best publication and information source in your industry. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both...
We don't know because the industry won't talk about that, Kadanoff said. So what the mobile app industry focuses on is driving loyalty, which is defined as 3x uses in the mobile app industry. From their insights, TheFind stopped spending almost...
Glazer said that many in the affiliate marketing industry still need to fear Google, despite its shutdown of GAN. With Google getting out of conflict of interest with the affiliate industry, they may be looking to direct more advertising dollars to...
INDUSTRY Here's a quick recap of search and social marketing news and tips from the past week. UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
That percentage may vary by industry, but the point is that if a brand isn’t receiving a substantive volume of non-branded traffic, then it isn't harnessing its full potential. Consumers are spending less time on traditional search engines and more...
Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of Global Mobile Sales and Product Strategy, Google.
It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. The "optimization" in SEO implies that there is always something more which can be done to...
A Twitter Influencer List – no more than a dozen really important Twitter feeds about the particular industry at hand. A Small List of Email Newsletter Subscriptions – which mostly aggregate industry news and act as another backup for data and...
We really do have a lot of very nice people in our industry. The same could be said for the towing industry. It reminds me, somewhat, of the SEO industry. One of my all-time favorites in our industry is Ted Ulle.
Be sure to replace example placeholder numbers with your own values or industry-relevant estimated percentages. Example: 5 industry influencers (B-level) with an average social network reach of 5,000 making 10 notable brand mentions at an...
McDonald thinks that, industry-wide, there will be a move toward integrating all kinds of mobile and display advertising with search on the same big management platform. It rolled out the first iteration of its platform, Marin Search Marketer, in...
One client decided to engage its most ardent fans when planning a large industry event. But, in many cases, the people who really influence traffic and conversion on your site are the bloggers and active participants in industry message boards and...
As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...
With the avalanche of growth in the marketing industry - hundreds of marketing conferences have popped up in all the niches from mobile to social to niche blogger conferences - how does a marketer decide where to go?
The holiday season doesn’t do much for the fast food industry, it seems. In terms of search engine traffic, it started off slow for both retailers in 2009, and progressively increased as time went on.
Crowdsourcing eventually went corporate and has now become mainstream in every industry from health records to paid search. In a recent conversation with DataPop’s Tal Halpern (Marketing) and Dave Schwartz (Client Services), I had the opportunity...
Understanding where your competitors are spending their money can help you plan how your industry is changing and better split up your marketing budget. Understanding the opportunity of your industry can help you grow your overall footprint on...
Find industry blogs, message boards and forums. Get serious about Twitter: Use a resource like Listorious to identify categories that relate to your industry and connect with these folks. Blog more and blog regularly: Writing content that is useful...
The 2012 Social Media Marketing Industry Report is their fourth such annual study and promises to “uncover the ‘who, what, where, when and why’ of social media marketing. This is just a taste of the contents of the full 2012 Social Media Marketing...
