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  1. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Website visibility used to be called just SEM (search engine marketing) and...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  3. How to Deal With Search Marketing Burnout

    As a 12-year veteran in the search industry, there have been moments when I wondered what the hell I was doing and how I was going to make it through another day. There's a word for it – burnout – and it's a problem in any industry, not just...