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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Search Web Traffic Referrals 4. Social SEO Improved Search Rank 5. Compare options using a common currency and justify bottom-line...

  3. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    In the old days of SEO, traffic and ranking improvement easily justified investment, but those metrics are difficult to argue against CPA, ROAS, CPO, impressions, reach reports or those cost analysis spreadsheets paid search and advertising folks...

  4. Holiday Season Search Trends of Top U.S. Retail Brands

    Evaluating the Internet marketing efforts, trends, and budgets of these brands proves to be quite revealing. The quantity of ads between Macy’s and Kohl’s are almost identical with Macy’s only having an approximate 10 percent lead, acknowledging...