To further drive this point home, JupiterResearch shared some astounding findings at the TravelThink 2008 meeting convened by Google last week in New York City. Not only will you walk away with the knowledge and skills to be a successful search...
The biggest problem reported by advertisers across the board was rising keyword prices, which topped the list for advertisers of all sizes in a recent JupiterResearch SEM Executive Survey. As paid search budgets continue to grow, and campaigns get...
JupiterResearch Reveals SEM Executive Survey Findings - A new report from JupiterResearch finds that the majority of search marketers are satisfied with the return on investment they are seeing from search, and expect to increase spending this year.
Those are two of the findings from a new JupiterResearch report, "US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer," released Tuesday afternoon at Search Engine Strategies New York.
Those are two of the findings from a new JupiterResearch report, "US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer," released Tuesday afternoon at Search Engine Strategies New York.
Marketers Increasingly Turn to Social NetworksIn 2007, as many as 48 percent of brand marketers will deploy marketing on social networking channels, up from about 38 percent who were messaging on the channel in 2006, according to a new...
Another report on the search industry, currently being conducted by JupiterResearch and the ClickZ Network, is collecting data until Friday, February 9. Out of the total 2006 spend, $8 billion, or 86 percent of that going to paid search, and $1.1...
JupiterResearch and the ClickZ Network, which includes Search Engine Watch, are now conducting our semi-annual Search Marketing 2007 executive survey. The goal is to explore the ways businesses are using search marketing, and provide a clearer...
The two bloggers were JupiterResearch senior analyst Gary Stein, who also moderated the session, and Steve Rubel, Vice President of Client Services at CooperKatz and author of the Micro Persuasion blog.
The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch. Niki Scevak, an analyst at JupiterResearch, took a look at how marketers are using search, and...
Gary Stein, a senior analyst at JupiterResearch, addressed the state of the online advertising industry today, and analyzed how the market will grow over the next five year at the recent Search Engine Strategies conference in Chicago.
The longer article also details eight "things to pay attention to" that JupiterResearch believes will be crucial for successful search marketing campaigns in 2005. Gary Stein, a senior analyst at JupiterResearch, addressed the state of the online...
By contrast, a recent JupiterResearch study said paid search would account for $2.6 billion in spending in 2004. A recent JupiterResearch report said that only a third of search marketers used an agency, but, because larger marketers tended to...
A new report from JupiterResearch says that search marketing firms, rather than the search engines themselves, now control the majority of search spending in the US. If you watch JupiterResearch's Search Tactics section, I'd expect the abstract to...
A new report from JupiterResearch finds that many search marketers have yet to become "sophisticates" in how they conduct search marketing campaigns and highlights interesting differences between them and their "unsophisticate" brethren.
Kevin Newcomb writes, "JupiterResearch reports that despite heavy investments in online classifieds and local search, online advertising will remain a national ad medium for the foreseeable future.In the next 18 to 24 months, we see national...
