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  1. Where's The ROI?

    To further drive this point home, JupiterResearch shared some astounding findings at the TravelThink 2008 meeting convened by Google last week in New York City. Not only will you walk away with the knowledge and skills to be a successful search...

  2. SEMDirector Offers Accountability to Enterprise SEMs

    The biggest problem reported by advertisers across the board was rising keyword prices, which topped the list for advertisers of all sizes in a recent JupiterResearch SEM Executive Survey. As paid search budgets continue to grow, and campaigns get...

  3. JupiterResearch Reveals SEM Executive Survey Findings

    Those are two of the findings from a new JupiterResearch report, "US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer," released Tuesday afternoon at Search Engine Strategies New York.

  4. Online Ads & Search: Looking Back, Looking Forward

    The longer article also details eight "things to pay attention to" that JupiterResearch believes will be crucial for successful search marketing campaigns in 2005. Gary Stein, a senior analyst at JupiterResearch, addressed the state of the online...

  5. Online Advertising Will Stay a National Medium

    Kevin Newcomb writes, "JupiterResearch reports that despite heavy investments in online classifieds and local search, online advertising will remain a national ad medium for the foreseeable future.In the next 18 to 24 months, we see national...