Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. The report found that, globally, search spending for Q1 2013 is up 15 percent year-over-year...
If Guy Kawasaki, Chris Brogan and other thought leaders are spending most of their time on G+ instead of Twitter or Facebook, perhaps we should be doing the same! Lastly, with Google authorship taking a strong foothold on rankings and the comments...
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. Increasingly, your audience is spending time interacting with your...
By 2016, affiliate marketing will represent slightly less than 16 percent of the total spent on paid search, Forrester said, while total affiliate spending will reach nearly $4.5 billion that year. More important was channel conflict, as Google...
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
Basic search engine optimization (SEO) is fundamental. What Search Engines Are NOT Looking For Communicate to the search engines your intentions so they can recommend your website for relevant searches.
Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent. Google Shopping integrations in universal search drop 79% after shift to paid model...
Consumers are spending less time on traditional search engines and more time on shopping engines like Amazon. Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own...
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). If you’re making the transition from search to display, you can’t afford to forget creative.
Think about the early days of search engine marketing, when businesses went in early and built their brand online, it gave them a strategic advantage. Focus on finding audience in the right moment rather than by spending money on a channel.
It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. The "optimization" in SEO implies that there is always something more which can be done to...
Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. In related news, Kevin Allocca announced on YouTube Trends that YouTube search has...
Sophisticated marketers spending a lot to have both internal and external resources tracking user experience and search separately, are the victims of each likely overstating their case and muddying actionable analysis.
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Introduced today, AdMax Local is a fully automated platform that enables...
The public also tends to search for specific symptoms that they may have. Walgreens is even including misspellings of their pharmacy such as "wallgreens flu shots", although for the most part these keywords don't receive a significant search volume...
Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular. According to data from the 2013 B2B Content Marketing Report, a coordinated effort between MarketingProfs and the Content...
Yet most people didn’t notice or mind these problems since online search seemed to be such a miraculous improvement over what had existed before: calling the theater and spending ten minutes listening to a recording of movies listings and show...
For most of us, the average search engineer at Google IS smarter than we are. I was also helped by forums such as WebmasterWorld, attended SES conferences, got involved with the Dallas-Fort Worth Search Engine Marketing Association and networked.
