SEO News

Search Spending

RSS
  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. You want to take note of how many you are receiving from mobile search and compare that to desktop.

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Below is a breakdown of the investment in U.S.paid search spending for luxury apparel. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. You're managing a search account through DoubleClick Search. The more the merrier when it comes to how many search accounts you have set up in DS, as...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  5. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    You pull up the search results on your device, click the link, and nothing. After you spent 20 minutes combing through search results trying to find the right video it would have been nice to know which videos you would be able to text to Peggy so...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. It's critical to make Panda-proofing your site a priority, by...