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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. If we change the keyword phrase slightly to "Search Marketing Consultant...

  2. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. However, that share will fall to 66.3 percent in...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested in making more money by spending less. However, this simply isn't true, and no search engine marketer worth their salt would...

  4. Google AdWords Adds Consumer Rating Annotations

    Up to three of your best ratings show below the text of your search ads, along with a link to more ratings. The advertising platform also said the scoring system "is the same for every advertiser, regardless of the advertiser’s spending on AdWords...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I don’t know about you, but most mothers I know aren’t spending their time looking at pictures of animals, or coloring barnyard pictures, or playing games that teach you how to read. Our GDN targeting found the right people based on cookies, or...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    If you're spending a lot of energy creating content on social networks to drive consumers to your website, you're spinning your wheels. Instead, you're far better off spending your energy persuading consumers to talk about you and your products on...

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.

  8. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the search results, then it's a bounce. We know that the major search engines calculate dwell time, and that low dwell time can be a strong...

  9. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier. While more spend gets me additional impressions and clicks, it would result...