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  1. Search Top Priority Among SMBs [Study]

    The results of the survey show that for 2015, these SMBs view search marketing and pay-per-click (PPC) advertising as top priorities. According to the survey responses, search and PPC are the dominating priority with 60.6 percent of the results.

  2. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. The data provided is based on others who matched for the same search query. Every month mobile becomes a more and more important factor...

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans. Be nimble and enjoy this time because it really is one of the best times of the year to be in search...

  4. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. If there is a method to prove that an ad seen on...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. You want to take note of how many you are receiving from mobile search and compare that to desktop.