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  1. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Panda update put a dent in it, but do we have to rely on Google to constantly police us? If we're seen as a group who huddles to protect our own rather than proactively identifying and discrediting spam and fake content, we'll be held in contempt...

  2. SEO Standards Signal the Maturing of Our Industry

    Using standards to police ourselves translates to predictable results. As I said there, I don't think there is a need to police standards, more to outline them so customers can have an idea of what to look for as well as new people in our space...