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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Be wary of contacting people out of the blue with these types of requests, as it can easily be perceived as spam (especially via email). There are a number of channels that can be leveraged in order to effectively market the newly created content...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    The Sophos spokesperson told the BBC, "Spammers and malware authors can mass-produce false Facebook profiles to help them spread dangerous links and spam, and trick people into befriending them. Is it realistic that these spam puppeteers are...

  3. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    Anyway, that's what tricks like keyword stuffing, paid links, and anchor text spam are to the people who work every day in search engine optimization - cheating. What shocks me is that he didn't realize that JCPenney actually does sell dresses...

  4. Google Buys Plannr; Facebook Search; Retweet Study & More [Search News Roundup]

    Co-founder's had hopoed to create a spam-free search engine based entirely on what users had bookmarked. Analytics research your cause; contact the right people; optimize your landing page; don't forget about social media; and use images.