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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    It’s a short space to convince people to buy, so ensure you leverage your most important purchase triggers. Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition.

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. If you don't have a mobile-optimized website, this needs to...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the earned media and digital marketing space. It is critical that you know how your CMO is thinking in terms of both a measurement framework and...

  4. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    You can watch the full Hangout here, including commentary from guests in the educational space: Brand-related terms that have the school's name within the query were a key player in the growth: Also of interest was the 142 percent growth YOY in...