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  1. Why Effectively Measuring Lead Performance in Mobile is Essential

    The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the initial ad click) activities from two...

  2. Searcher Demographics – We Are What We Search

    With this kind of information, teams, ticket sellers, and sports-themed travel companies can better determine where to focus their geo-targeting and messaging efforts. Because Facebook is a much more mature brand in the social networking space...

  3. Really Google? Penalizing Good Sites To Get Some Bad Ones

    Even the comments on Matt's travel announcement page ask for help and reasons for their sites disappearance. She said one of the other sites in the developer area had hundreds of tutorials dropped from the results - tutorials that were unique and...

  4. DOJ Antitrust Chief Recuses Herself From Google ITA discussions

    Kayak.com and others, has argued that Google now provides over 30% of all search engine traffic to online travel sites. We search before we buy vacation travel and accommodations, we search for last minute deals or long term booking advantages when...