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Search Software Marin

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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Support of Google AdWords RLSA adds another arrow to our customers...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. Users who clicked on both the search and social ads...

  3. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    Marin Software has a new feature which allows customers to choose a position in the paid search results and stay there. These new features and partnerships come on the heels of Marin Software's March IPO, in which they exceeded expectations...

  4. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    A Marin Software report says the move paid off – as PLAs surpassed click-through rates of standard text ads. Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is...