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  1. Evolution in Digital Marketing Skill Sets

    This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and superior insights into digital campaigns like SEO, search engine marketing, and content.

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. When it comes to the need for global brands to manage their advertising through one...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Are you using call-tracking software? Google now offers advertisers the ability to use unique numbers on your website to see which campaigns are driving calls. Before Google released website call conversion tracking, I would usually recommend a...