Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then attribute this lead back to a particular marketing activity which focuses on...
Activity happening on Facebook, Google+, Twitter and other top social networks continues to influence search results on Google, Bing, and other search engines. Social media’s influence on search results continues to grow.
The data shows that in the last 12-18 months, Google has given increasing weight to Google+ in the SERPs (from June 2012-May 2013 for our data set Google+ visibility in the search results grew by the greatest percentage of all social networks ).
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the recent focus on...
If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the social network that puts imagery front and center in a huge way.
Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by head terms relative to long-tail terms within your search space.
In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any entity, with any attribute.
All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. Monitoring (Google Webmaster Tools, reporting, etc.
One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in. The third edition adds information about connecting with Pinterest and Google+ as well as all the new Facebook...
Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.spot on Google. If an agency promises you the number one spot on Google, it sounds great.
One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. When a filter is in place, Google Analytics won't even collect visitor data if it doesn't match the filter.
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. You can do this by encouraging Foursquare check-ins, making your Yelp link visible on your website and email signature, promoting your company...
The other social networks – Facebook, Twitter, Google+, and YouTube – all should be in the toolbox of any serious B2B marketer. The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B social network.
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
Even Google noted last year that 65 percent of online searches began on a smartphone. Tolerance for irrelevant content and slow/bad site-search functionality is much lower for mobile shoppers. Also, these users have very specific long-tail searches...
Additional Activity: Notifications of activity (Comments and subscriptions) from subscribed channels and Google+ activity . Similarly, it is likely that users engaged with comments and on Google+ will see content of that vain higher as well.
To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my blog post on the subject. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious...
Based on a comparison of web search results pane only; excludes ads, Bing's Snapshot and Social Search panes and Google's Knowledge Graph. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70...
Google has released many products and services over the last few years to improve the way people search and find information. In this regard, any business will gain a clear advantage in outranking their competitor in a local search, making it very...
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. In fact, link building is still legal (the referenced post was +1'ed by Google's John Mueller), you...
