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  1. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic...

  2. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    There has been much speculation and misinformation in recent years about whether social signals from Facebook and Twitter factor into Google search algorithm, and if so, how much. And in a study that Eric Enge did last month, he found the same...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    This organization relies heavily upon Facebook and does not adapt social engagement to other platforms easily. In other words, if your marketing department loves to be on Facebook all day, with little attention to generating unique content or...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Advanced technology platforms can drive dynamic ad creation based on demand and...

  5. 11 Must-Measure KPIs for Content Marketing Success

    Yes, your article may have gotten X Facebook Likes, but is that the average for the site, or an increase of some kind? For example, we often see Facebook "like" counts outpace traffic for that content, suggesting users click like on content they...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest...