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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  3. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  4. Digital Data Trends – Search, Social, & Content Fusion

    The session focused on the fusion of content, search, and social data. More than 2.7 zettabytes of digital data exist today and as content, search, and social media marketers, we are (in reality) part responsible for the 92 percent of global data...

  5. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Over the years Google algorithm has been changing to take into account social factors more than they were previously. And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in...