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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own. Since the days of Web 1.0, there have been many tactics that...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    While it appears there was a decrease in 2014, the correlation between search and social is still very high. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search...

  4. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    If you think about our search capabilities we have a great data set of topical information about topical tweets. If the sentiment around this latest feature is any indication of how some will react to change on Twitter, the social platform may have...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Typically these folks include corporate branding, the business unit that...

  6. Last-Minute SEO - Here Come the Holidays!

    Organic Search Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Do you have a year-round visibility plan you can just tweak for changes in seasonal search terms?