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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in...

  2. Setting Expectations for Search Engine Optimization

    We estimate that these Web sites are spending anywhere between $10,000 and $20,000 per month in link buys. Web sites that buy a huge amount of links dominate the rankings for these phrases. Also, these sites have had thousands of pages of content...

  3. Google Dance Case Studies

    It was hardly enough, even when seen with other types of search engine optimization techniques on the page, to tip the page into spam territory. The final kicker is that Google has indexed the content of these links, so now it thinks the page is...