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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  2. Top 10 SEO New Year's Resolutions for a Successful 2014

    With great resources like Search Engine Watch, Search Engine Land, Moz, and Google themselves, there's no reason not to better educate yourself as to the trends and updates in the SEO industry. With conferences that offer East and West Coast venues...

  3. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Managing one site and one SEO campaign is far easier than...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of content placed in third-party sites for event promotion to ensure SEO visibility is maximized. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. However, it's absolutely critical that you're creating high quality content, and using extremely stringent criteria when selecting...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    BT: I would say focus on making their sites device friendly (responsive design), bring more synergies with the top 3 inbound channels like SEO, Social Media and Email, and think more of themselves as Digital Marketers as opposed to SEO's.

  7. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    New visits: Surprisingly, paid search brought a lower percentage of new visitors to the retail sites, with 58 percent of traffic being new visits, while organic search accounted for 66 percent of new visits.

  8. How to Write Great Content: Because Awesome Content Won't Write Itself...

    There is Advanced Search stalking that happens on sites like Twitter, where customers are talking directly to one another, seeking out expertise. Mimic a searcher and head to the search engine results to see what information already exists for your...