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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    You might remember another study back in June 2013 from Custora that showed the organic acquisition channel held the most value over time (i.e.customer lifetime value) for ecommerce sites. A study by Shop.org and Forrester Research shows 85 percent...

  2. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    While some sites experience nearly a quarter of their traffic from social, the report said, on average, social media traffic was on the decline from Q1 to 1.6 percent from 1.8 percent. Pinterest is up year-over-year and growing – from 13 percent in...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Even if you feel you've been publishing amazing content exclusively, most sites host legacy content that can be pretty un-amazing. Poorly written content: Maybe you bought large blocks of content for $5 an article from content brokers or dollar sites.

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Google's search quality team hires human raters (dubbed "search quality evaluators") who help Google rate sites for quality. Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and...

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. The search marketing community is one that can be defined by the topics we write about and share...