For some pure play ecommerce sites, the search results offer another way to reinforce the brand value proposition. Offering free shipping has increasingly become necessary for all ecommerce businesses; consumer have now come to expect it, based on...
Major retailers have the resources to create stunning graphics and beautiful sites, but that doesn't mean they can skip the detail work. Bloomingdale's understands its customers and made that search easy with an interactive Denim Seeker feature.
There are also many reports that, despite Penguin, Google is still ranking spam sites. Unlike last year's Penguin feedback form, Google isn't giving you the option to report sites that shouldn't have been affected by this update.
How about where your sites are linking externally? Where are you linking to and are you linking to other sites you own? Not only can these sites be doing things on your site that could be causing you "hack" issues, but also sending links to their...
This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. Forward-looking webmasters can prepare their sites for Penguin 2014, 2015, and beyond with well-researched, end-user...
The law, which targets search engines that provide snippets, originally would have given news sites the ability to seek monetary compensation for the supposed lost revenue caused by Google and other search engines when using those snippets.
Finding trustworthy authors and plugins that are not abusive is extremely important so I like it when I find confidence in a plugin to use on my own sites, and more importantly, sites for my clients. You can also export all entries as a CSV file...
Find the relevant sites and put them in a spreadsheet. Because you're going to represent yourself as a real human being and put in the time and effort, you want to make sure you're only listing sites that are curated by real people.
Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect...
I don't use Chrome, I have a Gmail account only out of necessity, almost never using it, and I often sign out of Google when working on my clients' sites. Yet, while signed out, I still find myself targeted by ads for sites I visited when I was...
Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in house for years, but now, it’s available to customers everywhere to apply to their own sites.
Hacked Sites If Google's algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites. They are looking for some additional signals for sites that are in the...
For example, one of the last profiles I looked at was a U.S.site that shipped its product only to U.S.customers, but more than 65 percent of their links were from sites outside the U.S.mainly in Asia) and were on foreign-language sites.
The book progresses to creating sites and pages with an emphasis on SEO. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still proves to be a great...
Other Q&A sites like Quora have been one way for brands to gain authority online. A new question-and-answer feature from social networking site Klout will soon become a more prominent feature in Bing's search results.
Google frowned on this practice and de-indexed some well-known sites, back in the Good Ol' Days. The thing is, these techniques of yore should have gone by the wayside years ago or at least this year – at least on sites you aren't prepared to burn...
Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. In doing so, these videos can then become visible to target connections on important B2B social networking sites like Google+, LinkedIn...
Every content marketing program should leverage tools and technologies that track and make actionable data relating to your audience (target vs.actual), content (forms and stories), and points of distribution (devices, sites, etc).
Amazon is doing a great job to capture the shoppers frustrated with experiences on other retailer's mobile sites. For example – if a consumer is presented with a mobile search result for a "red strapless dress" that is on sale for $50, you better...
Because the combined search-ad system was expected to face challenges initially, Microsoft guaranteed a certain level of revenue for every search query done on Yahoo's sites. Yahoo and Microsoft may have just extended their revenue-per-search...
