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  1. Are Scholarship Links Considered Unnatural by Google?

    Provided you have the budget for creating these scholarships, it can be a relatively easy way to attract links from authoritative sites. I personally believe that many sites that are using this tactic are walking a fine line.

  2. Your Job Is to Make Google Look Good

    The bottom line is that the search engines want to know that your site does a better job of satisfying users than the other sites out there. People link to other sites when they believe that doing so benefits them.

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  3. Using Analytical Analysis to Help Improve Conversions

    If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that...

  4. Can Groupon Break Into the Search Market?

    Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without leaving the site. Spiegel believes that business owners will be well-served by Pages from a search...