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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As search marketers our job is to ensure sites are visible and understood by search engines whilst providing valuable and relevant results to searchers. Continue to write and build content and posts on a number of influential sites that are...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    There has been a continual movement toward more aggregator sites who are monetizing their traffic via arbitrage and lead generation. Many paid search marketers often go about their business of optimizing their accounts without really caring about...

  3. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    Because if you look at the history of sites that have done relatively well or businesses that are doing well now, you can take anywhere from Instagram to Path, even Twitter, there’s a cool app called YardSale, and what those guys try to do is they...

  4. How to Dominate the Entire First Page of Google

    Make sure you have branded accounts and pages on all of these sites. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search.