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  1. Are Scholarship Links Considered Unnatural by Google?

    Sites that have overdone it with unnatural links can be manually penalized by Google or can see their site have difficulty ranking well because it has become suppressed by Google’s Penguin algorithm. We all know that when it comes to improving a...

  2. Your Job Is to Make Google Look Good

    In short, links from their site benefits visitors to their site, and that's good. Links are given by publishers for a reason, and it's generally intended to benefit the publishers themselves — via the seemingly indirect means of being of benefit to...

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  3. "Which Update?" Is the Wrong Question

    Now imagine what happens to the value of the links to your site when they get hit with the Panda update. is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content.

  4. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context. Syndicating your own content to well-read blogs and publishers like...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Include a well-balanced number of good internal links The most important thing that can be gleamed from this year's report is that the quality of links, content and signals are becoming more and more relevant with each passing year, Searchmetrics...