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  1. Your Job Is to Make Google Look Good

    The bottom line is that the search engines want to know that your site does a better job of satisfying users than the other sites out there. Other Person: "But that means I need to make a good site which is worth linking to!

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  2. "Which Update?" Is the Wrong Question

    Now imagine what happens to the value of the links to your site when they get hit with the Panda update. is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. That means that Google is getting even more engagement data during the surge, even when the site has serious problems.

  4. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web...

  5. Android’s New Feature Paves Way for Apps Replacing Web

    Do you think Google will eventually display native apps within their search results? Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? I think it would be safe to assume that if those two things...