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  1. Your Guide to Structured Snippets for SEO

    Rich snippets and structured snippets differ in several ways, but the most important for search marketers trying to take action is this: rich snippets require you to structure your data in a way that Google can read, while structured snippets are...

  2. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. Mastering these tools and ideas can help marketers understand their...

  3. SEO Is No One-Trick Pony

    From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content), to gain a sense for what you may need to build. There are currently more than 1 million results...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Therefore, it’s important to understand how much mobile traffic is hitting your site from Google, and where that traffic is going. I’ve provided an image below that depicts the various levels of danger when it comes to algorithm updates.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who have already visited their site.