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  1. Using Analytical Analysis to Help Improve Conversions

    To gain a better understanding of these underperforming demographics, create a custom segment based on this demographic and review User Flow or Content Drilldown to assess their entire journey through the site and where drop off is likely occurring.

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t cover the steps in this column, but creating custom segments is a powerful thing to do when analyzing websites. Bonus: Once you test your site across various devices, you can check the Devices report in Google Analytics to view engagement...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Note: In addition, you can check out Groupon’s article on building a custom tracking and analytics platform] Site Search. If you set this feature up in Google Analytics, it will help you understand what people are looking for on the site itself.

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    How about someone who sells custom umbrellas? She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who have already visited their site. Site design should be responsive, or mobile-ready

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Creating custom "share" UX elements and functionality including sharable URLs helps mitigate the inability of users to copy and past URLs that accurately reflect the state the user is seeing: But even for web developers preferring custom Javascript...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Google Analytics Custom Report Bounce Rate: Whether a user returns to or "bounces" back to...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] offer a custom service package? How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? SEO/Site Architecture Performing well in local search depends on many different tactics, so...

  8. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. Google supports and has solutions for most mobile site configurations, which we...

  9. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    This solutions gallery contains in-product solutions (such as dashboards, custom reports and segments) to deepen your use of Google Analytics and accelerate your learning curve. Most advanced Google Analytics users have created custom dashboards...