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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    When Google unveiled its Trends search engine, SEOs quickly embraced it as a tool to figure out what was happening within a specific niche. The site gives the user a visual line graph with some rough numbers that are meant to indicate popularity.

  2. Google Analytics Helps You Filter Spider and Bot Traffic

    On their official Google+ page, the Google Analytics team has announced a new filter to help site owners identify "real" traffic from that of bots and other spiders. Toward the bottom of the options, just before Site Search Settings, you'll find a...

  3. Hidden From Google: New Website Reveals 'Forgotten' Search Results

    Called Hidden From Google, the contents of this site include some of the censored search terms, censored links, and the source: The purpose of this site is to list all links which are being censored by search engines due to the recent ruling of the...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    Although on your site, the user does not complete the conversion action Advanced: If you have an ecommerce site, you're likely selling multiple products. With the repeated exposure to ads for your site, the user is more likely to convert

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Are your target audiences reflected on your site? The worst thing you can do is to make your geo-location tool on your site written in the local language or even worse, you hide it so your international audiences can't figure out how to go to their...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Bounce Rate: Whether a user returns to or "bounces" back to the search results without...

  7. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. How Google's Human Search Quality Raters Assign a URL Rating (2011)