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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. That means that Google is getting even more engagement data during the surge, even when the site has serious problems.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the...

  4. SEO Is No One-Trick Pony

    From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content), to gain a sense for what you may need to build. These companies already had authority built into...