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  1. SEO Is No One-Trick Pony

    These companies already had authority built into their site (solid link profile/larger brands, etc. From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  3. Former Google Employees Launch Adult Entertainment Search Engine

    The search engine contains a double process of verification, which works to first find the proper content based on the search terms and then makes sure that the site hosting the content is trusted. So on September 15, a handful of former Google...

  4. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The "mobile experience scorecard" consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to-order, to name a few. Click depth warnings, signaling a site buried...

  5. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The idea of enhanced snippets is not a new concept, and they often add more reasons for users to click through to a site (think rich snippet reviews). Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s because a site can jump in and out of the gray area, experiencing hit, then recovery, another hit, then recovery again, so on and so forth. When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site prior...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    They use different keyword phrases or search strings to link back to the same site. However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no...

  8. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. If you have failed to select the right keywords, then you're either not delivering enough traffic to...

  9. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. Any search term that matches to your site will show this user a relevant ad. It’s also likely to drive lots of insight into which products on...

  10. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. Yelp is consulted almost exclusively in relation to a pending purchase, usually...

  11. What’s the Deal With Links From M.Biz? Should You Disavow?

    Take a look at this: A site search for mentions of searchenginewatch.com on m.biz shows more than 10,000 results! And here’s an example of one of Search Engine Watch’s listings on an m.biz site: The site appears to be simply a search engine.