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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    A lot of bad traffic coming to the site (bots/"search" pages de-indexed) had been removed, so year-over-year organic traffic was going to show a decline. Getting back into this mind-set, we filtered out all "bad" organic search traffic (0 percent...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for, the remainder of which are a consequence of on- and off...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    A consumer's first exposure to your brand may occur through a display ad impression, but he may take no immediate action because he has never visited your site or heard of your brand before. Finally, he may conclude his purchase by visiting the...

  5. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    A few initial results included a significant drop in time-on-site and pages-per-visitor. This means that our lead form was doing a much better job of getting visitors to convert and they didn't have to look around the site as much.

  6. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...