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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Find out more about Adthena's Competitive Intelligence for Search services. For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    These services allow users to listen to an unlimited amount of music for a monthly subscription fee. To take down songs that can't be available on both services. Not to mention that users expect a video search engine to return relevant results for...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. From an organic search standpoint, displaying relevant content related to page content provides more...

  7. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  8. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    You can now reengage website visitors based on the products, services, or destinations they last viewed on their websites. For example, a retail marketer could create a Custom Audience of website visitors from desktop devices who have abandoned...