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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    PR and marketing firms are morphing into digital marketing experts regardless of the actual experience. Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    They are spending more and more time on "who we are" and not just "what we sell," giving their firms a new degree of social intelligence. Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced...

  3. Rise of the New School SEO Professional

    Outside SEO firms have little stake in existing internal power structures or technical platforms or approaches. Brands need SEO firms to keep them abreast of the changing landscape, to drive results, and to give them the unbiased advice they need.

  4. SEO & Keywords: Think Conversions, Not Rankings

    SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients. Search marketing firms have an opportunity to evolve their sales, delivery and reporting practices to differentiate...

  5. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Some of the best thought leadership and strategy firms have been using this approach successfully for years – they come up with a new concept or phrase, publicize it with original content, become the expert and own the discussion – at least for a...