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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Promote New Products/Services As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing returns. Just within Google's service offerings you have a few distribution channels: Google Search...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  3. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. PPC has long been the cheapest, quickest, easiest way to...