SEO News

Search Services Major Number 27

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  1. Setting Expectations for Search Engine Optimization

    We are very disappointed in your services," the client tells us. The only major search marketing conference and expo on the East Coast, SES New York will be packed with more than 70 sessions, including a ClickZ track, plus more than 150 exhibitors...

  2. What Should You Do When You Get Canned?

    From this perspective, it's easy to understand why one would want to skip a few steps in the professional services world. There are some basic rules of engagement that advertisers, agencies, and other professional services partners tell me just...

  3. Social Media Madness -- The Sweet 16, Part 2

    Follow what your customers/readers find of most interest and adjust product/services/content accordingly. Key Wins: Almost pervasively the number one search result in Google for any topic or public figure related search query.

  4. Local Search 101, Part 1

    Most of these services allow you to upgrade to better features for a fee -- in fact, they're rather proactive at helping you upgrade, so beware. It can be frustrating for users visiting a site when they come to the point where they're ready to buy...

  5. Be My Valentine: Please Link to Me?

    If your content is pretty basic, you may wish to look for sites and pages that are hubs linking to a number of sites with similar products or services. The only major search marketing conference and expo on the East Coast, SES New York will be...

  6. Study: Search Driving Offline Conversions for Local Service Businesses

    It would seem the answer given - three - equally applies to local search for services. Finally, among those who had conducted a search in the past 90 days: of respondents found search to be "somewhat effective" or "very effective" to find local...