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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC of $16.76. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they...

  2. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    Buyers, if an SEO agency promises a #1 Search Position for a keyword, exercise caution. The promise of increased sales as a result of SEO efforts is only possible if the SEO agency has complete control over the client’s sales processes (e.g.sales...

  3. Nomenclature: The Industry Case For and Against SEO

    At our agency, the way we've been making sense of this shift is to focus on the changes in how customers discover, consume and share content," Odden said. If anything, I think this poses the greatest challenge for the traditional agency model when...

  4. SearchDay | Setting Expectations for SEO

    The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request. SES New York Veterans Don't Need No Schedule Optimization Posted by Greg Jarboe Mar 18...

  5. What's a Yahoo Advertiser to Do?

    But if the program were made entirely opt-in, and Yahoo sticks with its plan of only applying these changes to smaller accounts that are not being actively managed, the results could be more positive for Yahoo, its advertisers, and its search...

  6. Some New SEO Services Not So "Special"

    As with any tactic, it's important to understand exactly what the agency is offering to do for you, and to understand any risks involved with what they are planning to do. The agency wins in both directions: both parties are paying them, and they...

  7. SEM Vendor Checklist

    Does your agency have a content creation practice, or will you guide us in building out our content? Do you use our credit card, your agency's or another method? Remember that you may be looking for multiple specialists, as opposed to a single full...

  8. Trademark Law - What Search Marketers Should Know, Part 1

    Jeff Rohrs, VP of agency and search marketing for ExactTarget, points out that as search advertising becomes more granular with geotargeting and dayparting, it can make reproducing results increasingly difficult.