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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Providing your business feed isn't the only step. Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service.

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Sales: Feed the Funnel One of the most organic, powerful ways to make content more valuable is to use content to replicate the way customers interact with every touch point of the brand (brick and mortar, events, sales, customer service, etc.

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    You can set an RSS feed, email alerts, or even add a real-time widget to your website. Many SMM efforts lend themselves to brand building, community building, and customer service. Building a brand and improving your customer service may not show...

  4. Twitter Speak From @ to Z – Terms & Definitions

    Your feed is all of the tweets that you see on your dashboard. This refers to the people that are following you, which means every time you create a tweet publicly it will pop up on their feed. You could technically get away with using "dashboard...

  5. 4 Google Changes and How Online Merchants Can Adapt

    Audit and augment your Google feed, as it powers both local storefronts and PLAs. Provide good quality products and customer service. Google updates its search algorithm more than 500 times a year. Local search is becoming a bigger priority for...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    That, of course, is a case-by-case process for which there is no specific formula, but we can offer small amount of advice on a few standout social apps which feed and influence the search results presented by big engine apps as well as offering...

  7. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    I can tell more about a brand by looking at their Instagram feed than I can about any marketing message, ad or press release," Kintzler said. Today's brands looking to sell their product or service have a level playing field when looking to using...