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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This is the same example all of the AdWords customer service reps send out to explain how this works.fast blue (Negative) On search engines, it's all about the keyword. Additional words may also appear in the user's search.

  2. Why Social Media Listening is Important for Brands

    Customer service: They promoted their repair service by mentioning that they would be willing to fix Dave's guitar as well as other guitar brands too. Maker's Mark also took their social message through to paid search and their sentiment switched...

  3. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has used the product or service in question, and is writing about it without ulterior motives.

  4. Protecting Your Online Brand – Don’t Forget Your Nicknames

    Alternatively you might want to consider using a domain name management service; you can do this through most domain names registrars'. If the domain owner is clearly a squatter or you own the trademark to the name, your best option is to consult a...

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are using to search for your product or service. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a...

  6. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    If the law had passed in that form, it would have caused significant issues with Google’s ability to run their Google News service in Germany. It is worth noting, however, that any site or news service could prevent Google from showing links to and...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. The service provider report is a good place to start your investigation when trying to isolate odd activity...