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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Once you have your core service defined, determine what makes you different. I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting the service they...

  3. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. Since a successful search marketing campaign is often contingent on its content marketing, it’s important...

  4. Google App Searches Gmail for Upcoming Bills

    Current Google Search users must opt into the new service in order for it to be activated. Unfortunately, when I tried to search for them using the Google App there were no results to speak of. What day of the month is the cable bill due?

  5. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    With an incremental strategy, you can optimize for one product or service, and after you've achieved success, move onto the next product or service and so on. Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October/November, which means retailers, must be prepared before this time to take advantage.