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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    Conversion optimization comes in many forms and service types. Most companies that rely heavily on search traffic have their own teams for the day-to-day SEO tasks. A good SEO consultant should also be able offer strategic guidance that is focused...

  2. How to Optimize Your Content Strategy With Social Listening

    Chances are, they are talking about your product, service, or industry. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Most businesses have some negative reviews, especially for customer service. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. The "80/20" rule means that 80 percent of your traffic/sales are...

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo first announced its upcoming changes earlier this year and eliminated products such as Newlook Service, Research Reports, and Bookmarks.yahoo.com in April and May. People Search: As a user, you want one place to find everything you need.

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What service level agreements (SLAs) come with the platform? Service Package What can you tell me about the service side of [VENDOR NAME]'s platform? Can [VENDOR NAME] offer a custom service package? Choosing a local search automation vendor can be...

  8. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In response, the video search engine is flexing its Google-backed muscle, threatening to take down videos from acts like Adele, Arctic Monkeys, and Vampire Weekend if their labels won't agree to license their content to YouTube for the new music...

  9. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Through and through Yandex has developed an amazing service with Sibir, has surpassed others in the industry with their advanced technology, and given users a greater more useful resource. Once a user has had the opportunity to utilize the service...