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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are using to search for your product or service. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a...

  2. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    If the law had passed in that form, it would have caused significant issues with Google’s ability to run their Google News service in Germany. It is worth noting, however, that any site or news service could prevent Google from showing links to and...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. The service provider report is a good place to start your investigation when trying to isolate odd activity...

  4. Bing It On Challenge Goes Directly to Google ... Kansas

    As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a short drive down I-70 with an offer of their own. The challenge site's home page offers other reasons to choose Bing, including their "smart and always fresh" home...

  5. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Cut to August 2011, and Business Insider put out their infographic on Tips for Tipping Etiquette, which was an exceptionally well put together guide on tipping etiquette based on frequency and service offered, in an easy to read chart format.

  6. A 7-Step Landing Page Template to Convert Prospects into Leads

    In those testimonials, you're going to want to address the specific objections that people may have, by having your testimonials start with those objections, and then be convinced by your service. From here, you can begin to advocate for your...

  7. Rise of the New School SEO Professional

    If you're an SEO firm, getting there may be a matter of upskilling your client service, sales, and service delivery teams. They are the children who can point out that the emperor has no clothes, or even worse that the fancy new parallax site is...

  8. Guy Kawasaki Talks Content Marketing, Social & Google+

    T]hey're providing a service to their membership where thousands of stories come out all the time, they pick the handful that are worth reading. It's very valuable service […] Eventually, content curators will be as important as the creation itself.