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  1. Opinion: Search Engines Not Responsible for Deleting Personal Data From Index

    Search engine service providers are not responsible, on the basis of the Data Protection Directive, for personal data appearing on web pages they process," the court said in communicating Jääskinen's opinion.

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. Another key factor you want to consider when picking topics...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This is the same example all of the AdWords customer service reps send out to explain how this works.fast blue (Negative) On search engines, it's all about the keyword. Additional words may also appear in the user's search.

  4. Why Social Media Listening is Important for Brands

    Customer service: They promoted their repair service by mentioning that they would be willing to fix Dave's guitar as well as other guitar brands too. Maker's Mark also took their social message through to paid search and their sentiment switched...