Google Webmaster Tools and / or Google Analytics will expand its reporting to display server data such as calculated server load, server response, page elements' load, consecutive requests and other page, site and server performance metrics...
This very simple plugin that substitutes JavaScript libraries called locally on your own server with Google's own CDN. You can output your latest tweets or someone else's (or a combination), view replies and public mentions, view favorites of any...
Using it will allow Google algorithms to understand which image on your server is your preferred logo. According to Google's engineers, once you designate a preferred logo using the Organization schema, your logo "may be used in Google search...
Server level (redirects, htaccess, etc. The whole nature of search – and by extension SEO – has changed drastically. All too often we see SEOs that talk about search engine optimization including things such as social media, public relations...
Other chapters focus on site architecture and server-side issues like rewrites and redirects. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still...
Do you see those pages from the old site eight years ago that never got redirected and are long forgotten in a dark corner on the server? While all the URLs you discover might not be indexed in search engines, this list will show you what you're...
Staging Server This almost goes without saying, but you need to make sure you have a fast staging server to experiment with your website throughout it's development. Just make sure the staging domain cannot be indexed by search engines!
If you're having DNS issues, server connectivity issues, problems reaching the robots.txt file, or a laundry list of 404 errors, you can review them here and begin fixing them. Search engine optimization (SEO) professionals, web designers, and...
DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...
On the web analytics side, unique visitors are tied to individual or server IP addresses; whereas, on the mobile side you can talk about sessions, but it's almost impossible to get to visitors because there's a lot of people that start on mobile...
Dynamic serving –same URL, different HTML via device detection on server. Adding to the importance of mobile, the Kelsey research group says mobile will exceed desktop search in 2015. Blocking bots from a mobile site is a dated strategy and can...
To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing in search, competitive comparison an positioning, as well as notations of events...
Estimating the projected revenue lost from server downtime to justify the modification in server configuration for a 503? New York Women in Search (SEO/SEM) Search Engine Watch (SEW) asked the organizers of these Meetup groups five questions about...
For Google, it is recommended that you use vary server headers in cases where you are serving different HTML on the same URL. Having content above the fold versus a big block of SEO content just above the footer may be assigned a different value by...
The Site Move tool doesn't replace the need for 301 redirects on your server or for canonical tags in your documents. Have you had an issue redesigning a site where you fell off the search engines results?
The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...
Server-Side Code Showing Up Client-Side When checking the HTML source code, you might come across server-side code like PHP, C#, VB.net, etc.sitting in the HTML. Recommendation: Make sure your server-side code stays server-side.
Note: If you are developing your site on a testing server, you will want to wait until you launch the site before activating this plugin. The .htaccess file is the first set of code the server reads before it loads any web pages.
A comprehensive sitemap of all URLs seen in server traffic. Citing a desire to continuously improve the search experience, Bing has changed the algorithm that suggests search phrases as you type. In addition to revamping the design of Friends...
A big hurdle for Marin in moving to a full-service model, McDonald says, is its lack of an ad server. DS3 has the DoubleClick ad server, Adobe bought Efficient Frontier, and Facebook is rumored to hanker after Atlas.
