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  1. Google Supports New Schema for Multiple Business Phone Numbers

    In the age of location-aware, semantic search, it's ever-important to have the search engines understand your business, be it department-specific or location-specific. If you haven't been using any rich markup schema on your website, you're missing...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines.

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    For more on intelligently leveraging social and mobile for greater search reach, watch this replay of a recent ClickZ/Covario webinar Authoring Your Way to the Semantic Web 3.0. A strong local search presence and visibility has always been...

  4. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Are we active on the social networks that matter to the search engines?

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Search volume around these queries is expected to...

  7. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    In fact, there are even some search engineers that still argue that semantic search is a long-term goal. As this semantic capability continues to develop, it will no long be necessary to write content for both user and search engines.

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Secure search has brought challenge, that is unavoidable, but it has also brought opportunity. With the search phrase not being provided, it is extremely difficult to understand which searches are driving traffic and conversions.

  9. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Organic search and content are excluded from the Data-Driven Opportunity Matrix and for good reason: the data is no longer available. Even these organizations rely upon some level of organic search engine traffic.